Improving the quality of healthcare has been an important part of our work for most of the 21st century.

Our approach to qualitative research is to work in ways that are most comfortable for those involved in the study, to enable them to feel relaxed and at ease so that the telling of stories and sharing of experiences becomes a shared process and not one that is conducted by one person on another. Working in familiar environments and allowing them to lead the conversation, in our experience, results in rich data, full of insights that might be lost in a more conventional questionnaire approach.

Our studies are designed to build on our experience of engagement with patient and carer groups and enables groups to tell their own stories in their own words.